Case Studies

Before, after, and what we changed.

Improvement stories from Roblox titles we've operated. Numbers, decisions, and trade-offs.

Day 1 Retention and 24-hour Return Rate — playbooks for next-day and same-day return

Day 1 retention and the 24-hour return rate

Column 2026-05-12

Day 1 / Day 7 are the classic Roblox retention metrics, but the 2026 algorithm is widely understood to also weight a "24-hour return rate." A practical map of the design patterns that support both.

CASE 01 Data Analysis

Changing the tutorial type lifted 5-minute retention

+28% 5-min retention

Case Study 2026-05-09

A Roblox tutorial-design case study. Switching from step-by-step to concept-first gave +28% / +50% improvements.

Bring your vision to a playable world.

From extending existing IP onto Roblox / metaverse to launching brand-new game titles. We design worlds, characters, and action that players step inside.